Google Ads – Questions & Answers
What are Google Ads?
Google Ads is Google’s online advertising platform that allows businesses to display ads on Google Search, YouTube, Google Maps, and partner websites to reach customers actively searching for their products or services.
How do Google Ads work?
Google Ads works on an auction system where advertisers bid on keywords, and ads are shown based on bid amount, ad quality, relevance, and expected performance—not just the highest bid.
Are Google Ads worth it for small businesses?
Yes, Google Ads are highly effective for small businesses because they target users with high intent, offer full budget control, and can generate leads or sales quickly when campaigns are properly optimized.
How much should I spend on Google Ads?
A good starting budget for Google Ads is typically $10–$30 per day, but the ideal spend depends on your industry, competition, goals, and cost-per-click in your market.
How fast do Google Ads work?
Google Ads can start generating traffic and leads within hours of launch, making them much faster than SEO, which usually takes weeks or months to show results.
What’s the difference between Google Ads and SEO?
Google Ads provide immediate paid visibility at the top of search results, while SEO focuses on earning organic rankings over time without paying per click.
What types of Google Ads campaigns are there?
Google Ads includes Search Ads, Display Ads, Performance Max, YouTube Ads, Shopping Ads, and Local Ads—each designed for different business goals.
Do Google Ads help with local businesses?
Yes, Google Ads are extremely effective for local businesses because they allow location targeting, call extensions, map visibility, and ads shown only to nearby customers.
Can Google Ads track phone calls and form submissions?
Yes, Google Ads can track calls, contact form submissions, purchases, directions, and other conversions using conversion tracking and Google Analytics.
Why do Google Ads fail for some businesses?
Google Ads usually fail due to poor keyword targeting, weak ad copy, unoptimized landing pages, incorrect tracking, or lack of ongoing optimization.
Should I manage Google Ads myself or hire an expert?
While business owners can manage Google Ads themselves, hiring an expert often results in lower costs per lead, better targeting, higher conversion rates, and fewer wasted ad dollars.
How do I know if my Google Ads are performing well?
Strong Google Ads performance is measured by conversions, cost per lead, click-through rate (CTR), quality score, and return on ad spend (ROAS).